When I came up with the concept of Trial and Triumph, I wanted to create a brand that people could identify with. I wanted people to wear TAT clothes and look in the mirror and feel confident and inspired. And I wanted other people that saw the people wearing my clothes to feel the same thing. I want people to wear these clothes knowing that they're promoting and spreading a message of hope and perseverance, an attitude to conquer life and tear down obstacles. Whether it be in the gym or in every day life.
Every one has a story. Every one has test and trials that they go through. The most important thing is that we TRIUMPH!
- Lance Keys | Owner, Trial And Triumph